Positive economic growth for this African country

And what country are we talking about? It’s Rwanda! The country of dormant volcanoes, lush rainforests, smiling people and of course, Gorillas.

Rwanda’s tourism revenue in 2025 is projected to exceed $700 million, building on $647 million generated in 2024, which reflected a 4.3% increase from 2023.

Gorilla tourism is a major contributor, generating $200 million in 2024, a 27% increase from the previous year.

Impact of International Tourism on Local Employment in Gorilla Trekking Areas

International tourism, particularly gorilla trekking, has a direct and significant impact on local employment. For every $1 million injected by nature-based tourism, approximately 1,328 new jobs are created in Rwanda.

Gorilla trekking provides employment opportunities for local guides, porters, trackers, and staff at eco-lodges and guesthouses.

These jobs offer fair wages and contribute to poverty reduction in rural areas surrounding the gorilla habitats.

Eco-tourism initiatives also empower women by creating roles in lodges, craft businesses, and as guides, thus supporting gender inclusion in local economies. In addition, gratuities and ‘tips’ from tourists can boost a family’s household income dramatically – making life that much easier for the locals.

Trends from Eco-Tourism and Sustainable Conservation

Rwanda’s eco-tourism model is closely tied to conservation efforts. The country protects nearly 50% of the world’s remaining mountain gorillas, with populations increasing due to dedicated conservation programs funded by tourism revenues. Park entry fees finance anti-poaching patrols, habitat restoration, and veterinary care for gorillas. Eco-tourism has led to:

• Significant reduction in poaching through enhanced surveillance and community involvement.
• Habitat restoration ensuring safe environments for wildlife.
• Improved infrastructure in local communities, including roads, electricity, and healthcare.
• Preservation of Rwandan culture by promoting local crafts, food, and storytelling to visitors

Additionally, Rwanda has implemented sustainable practices such as banning single-use plastics to minimize tourism’s environmental footprint.